Elena Kupriianova

She arrived on Cyprus in July from Moscow, where she worked as Social Media Communications Director of Samsung Russia. For 10 years of working in digital, Elena managed to create social media and digital departments in several biggest Russian digital advertising agencies, but one of the major points of her career was working as Editor-in-Chief of Sochi 2014 Olympic and Paralympic Games website. Elena also launched several Social Media & Digital education programs with Binary District and International School of Brand management as a Curator.

Social Media: Strategy Matters - Why it is important to create great content - Why won't great content matter if you don't use promotion - How to create a successful strategy that will help boost your sales: channels, audience insights, targeting