Founder and CEO of "Hey Oliver", a marketing tool that helps marketers drive greater awareness, guide people through a buying process, and – when the buyer is ready – hand that person over to the sales team.
He has studied Computer Science with a major on Artificial Intelligence and Intelligent Systems at the University of Piraeus, where he continued with a Master in Business Administration (MBA) with a major on Strategic Marketing and Consumer Psychology.
With a vast professional experience, Nikolas was working in managerial and marketing positions in some of the best and most successful companies in Cyprus.
The areas of his expertise include predictive analytics, statistical pattern recognition, data analytics and digital marketing.
Nikolas Nikolaides will be conducting 2 workshops:
1. The Role of Cognitive Psychology in Digital Marketing
Have you ever taken a moment to ruminate on how you arrive at the buying decisions you make? People, particularly marketers, are using psychological tactics to influence your decisions on an everyday basis. They do this by constantly analyzing buyer behaviors and working to get into the mind of their target audience.
Over the workshop you will discover how emotionally intelligent websites, strategies, campaigns and content are built in order to inspire, motivate, win customer loyalty and upgrade your users' experiences from good to great.
The workshop will transform your understanding of what emotions are and how they work, while you learn practical strategies to benefit from facilitating more successful conversions.
2. Deliver more ready-to-buy customers with marketing automation
Companies that make use of modern lead-nurturing and marketing automation tools get almost 5 times as many leads as those that don't.
But there is so much more. Marketing automation allows you to uncover the story of how your customer interacts digitally with your company and your content throughout their entire lifecycle. It provides a wealth of knowledge, and it can guide marketers to deliver the right message at the right time. When it's used well, marketing automation can become a key tool for sales, marketing, account management and customer service.
The workshop will teach you practical methods to get started with marketing automation and nurture your buyer's journey.