Benoit St-Laurent
Since 2017, Benoit is a web entrepreneur & consultant from Canada who's also been traveling the world while operating a business from abroad. Benoit's main expertise is web advertising, where he manages an annual budget of 1.5 millions dollars /year for clients from all around the world. His platforms of choice are Facebook and Google, but also the newcomers like Tiktok Ads or Pinterest ads.

It's in the beginning of 2019 that Benoit moved to Cyprus after only a few holidays visits on the island (isn't that everybody's story?). Quickly he's been deeply involved in the business community of Cyprus and you might have had the chance to meet him in the last edition of the Digital Marketing Conference, where he was teaching us about online ads. You might also know Ben because of his series of workshops «Web Marketing Bootcamps Cyprus», that he held in Limassol with fellow colleague Sarah Lorenz. His portfolio of clients in the island for his workshops and consultation services includes Bolt Food, the famous Fitness competition «Aphrodites Games», and many more!

Today Ben lives in Portugal, where he can practice surfing, his favourite hobby. Although his bond with Cyprus is as strong as before, so don't be surprised if you run into him savouring a good souvlaki, sometimes in a near future!"
Intro: the state of online advertising in 2021 in all the uncertainties

Facebook/Instagram Ads:
- An overview of the advertising platform and how it works (who is it for?)
- Essential Tips to succeed
- The challenges ahead for 2021 for the platform

Google Ads:
- An overview of the advertising platform and how it works (who is it for?)
- Google Search (with essential tips)
- Youtube Ads (with essential tips)
- The challenges ahead for 2021 for the platform

Conclusion:
Overview of some new upcoming online advertising platforms (TikTok Ads, Pinterest Ads, Google Shopping)

«The best Web advertising platforms you should use in 2021»