I am a dedicated, self-motivated and hardworking person who always strives to achieve the highest standard possible at any given task. I am skilled at analysing market trends and consumer needs to develop highly-effective and targeted marketing campaigns which supports marketing, sales and stakeholder objectives. I enjoy overcoming challenges and I believe that my academic and extensive professional background in the fields of marketing, trade marketing, communication and sales can be proved valuable to your company.
PUBLICATIONS:
• Book: «Kati Leipei…» («Κάτι Λείπει…»), February 2017, I-write
• Book: Marketing Breakfast: Learn it & Apply it, January 2018, I-write
KEY ACHIEVEMENTS
• Award during «PPD Conference 2016» for «Best Activity Planning & Execution»
• Diageo Award during «Eastern Europe Partners Conference 2014» for «Best Consumer
Marketing Campaign Execution».
• Successfully developed a new «value for money» beer brand after deep research of the
local market and consumer's needs.
• Development of two new magazines (Hair News and Auto Tec), including the concepts of the magazines, the development of the material and sales of advertising space.
PROFESSIONAL MEMBERSHIPS
• Member of The Chartered Institute of Marketing since 2013
Workshop : «How to convince your customer to «marry» you in the digital world.
Key Point
The required steps to build trust among your customers.
Which tools of digital marketing to use at each step of the process
How to combine the tools of the digital world with the reality of personal contact
How to build lasting relations with your customers through digital media
Results/Take-Aways
A complete methodology which they can use to their companies
Tactics to help them at their digital campaigns
Full understanding of the way digital marketing is working
Value/Long term effects
Increase of awareness, consideration, and customers of their company.
A new methodology to help them find new customers.
Increase of customers engagement.
Enhancement of word of mouth