Kieran S-Lawler
Kieran is Head of Marketing at Hallam, with over seven years of experience in digital marketing. He holds a BA Marketing Degree and has a proven track record of providing exemplary levels of marketing to a broad range of clients. Digital Marketing is fast-changing, Kieran makes sure he's fully up to date with all the recent changes so his clients don't have to be.
Kieran believes that understanding your customers' needs, expectations and requirements are essential to a successful marketing strategy. Utilising a wide range of tactical marketing techniques, combined with an arsenal of carefully planned amplification methods is key to the success of Kieran's campaigns.
Autonomy over FMGC brands has led him to achieve increases of up to 35% in UK Sales during a 12-month period.
Kieran won the Marketing and Promotions Award at the Somerset Business Awards 2017, for the creation, implementation and management of an integrated brand campaign that consisted of festival sponsorship, social media engagement, digital advertising, radio competitions, live events and special guest appearances.
«eing able to spot current trends, he championed the successful launch of the award-winning 'World's First Cheese Advent Calendar' which launched in 2016 and is still a growing success today.
Kieran believes that understanding your customers' needs, expectations and requirements are essential to a successful marketing strategy. Utilising a wide range of tactical marketing techniques, combined with an arsenal of carefully planned amplification methods is key to the success of Kieran's campaigns.
Autonomy over FMGC brands has led him to achieve increases of up to 35% in UK Sales during a 12-month period.
Kieran won the Marketing and Promotions Award at the Somerset Business Awards 2017, for the creation, implementation and management of an integrated brand campaign that consisted of festival sponsorship, social media engagement, digital advertising, radio competitions, live events and special guest appearances.
«eing able to spot current trends, he championed the successful launch of the award-winning 'World's First Cheese Advent Calendar' which launched in 2016 and is still a growing success today.
Key takeaways
● An insightful overview of the issues that marketing teams face in 2021 due to a change in customer needs, the rise of the online shopper, and a time of economic stress.
● A look at why top companies across the world are favouring unity between marketing and digital teams, as opposed to the traditional isolates approach.
● Understanding why the virtual and physical gap is closing, and what marketers can do to benefit from it.
● An insightful overview of the issues that marketing teams face in 2021 due to a change in customer needs, the rise of the online shopper, and a time of economic stress.
● A look at why top companies across the world are favouring unity between marketing and digital teams, as opposed to the traditional isolates approach.
● Understanding why the virtual and physical gap is closing, and what marketers can do to benefit from it.
There's no such thing as digital marketing:
- The digital-ready culture
- Merging 'marketing' with 'digital'
- The virtual and physical gap is closing… quickly
- The digital-ready culture
- Merging 'marketing' with 'digital'
- The virtual and physical gap is closing… quickly
Topic abstract
Kieran S-Lawler takes a deep dive into the digital-ready culture we find ourselves living in. Explaining why the traditional silos built up by corporate businesses separating 'digital' and 'marketing' are not just outdated but hinder a businesses success.
Kieran S-Lawler takes a deep dive into the digital-ready culture we find ourselves living in. Explaining why the traditional silos built up by corporate businesses separating 'digital' and 'marketing' are not just outdated but hinder a businesses success.