Petros studied Economics at Nottingham University in the UK, has been in China for five years, and speaks fluent Mandarin Chinese. Petros has worked in the Chinese marketing space for the past four years, managing multiple Official WeChat Accounts, working on Influencer Marketing and building online communities through WeChat. Through bilingual social media marketing campaigns, he has generated 20,000+ online followers and has attracted 10,000+ event participants in Beijing and Shanghai. His marketing experience includes working with organisations the likes of LinkedIn, Peking University, and BeHive. Petros has also facilitated and designed various corporate training marketing sessions for organisations such as Volkswagen, Ventum Consulting, Pirelli, the United Nations, and Cyprus Chamber of Commerce & Industry in topics such as Intercultural Communication, Personal Branding, and WeChat for Business.
An introduction into how to effectively use WeChat as a marketing and business development tool. This session will give you some fundamentals to tap into 1 billion WeChat users, understand how to grow your business online in China, and learn how to build stronger ties with your Chinese partners.
Webinar Key Points:
WeChat as a useful tool: Swiss Army knife of Chinese Digital World
WeChat Official Accounts: Service Account (Services) Subscription Account (Content) Mini Program (website within WeChat, E-commerce, games)
WeChat Marketing for Foreign Companies: Moments/Banner/MP/ KOL Advertising/Case Studies
WeChat Marketing for the Personal User: Moments, Stories, Mini Communities
Recommendation: Install WeChat on your smartphone & Sign up-For participants to make the most of the session, they are expected to have an active WeChat account they can use during the event.